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| a full service
advertising agency |
GOAL ACHIEVEMENT IS ALWAYS PRECEDED BY GOAL
ASSESSMENT
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| The Marketing Plan . .
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In reality a marketing plan is a business plan, because the principal
purpose of business is to make or buy something; and to sell it at a
profit.
The marketing plan provides a detailed
analysis of where your business has been, where your are now, where you want to
be, and most importantly, how you are going to get there.
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| A Marketing Plan
Includes: |
Marketing Platform
Company
Profile
SWOT (strengths,
weaknesses, opportunities, threats) |
| Products/Services
Profile |
| Pricing |
| Distribution |
| Market Profile |
| Customer Profile |
| Competition
Profile |
| Basic Strategy |
| Marketing Strategy (long term
direction) |
| Marketing Tactics (short term
action programs) |
| Schedules and Controls For
Execution |
| Forecasts |
| Budget Analysis |
| Performance Review |
| Contingency Plans |
| . . . . Planned
Performance |
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| HOMENEXTLAST |
| Marketing
Imagineers, Inc. ©2003 |